Search engine optimization, or SEO, is the art and science of enhancing the visibility and ranking of a website on search engines like Google.

By optimizing the various on-page and off-page factors that influence search engine algorithms, businesses and organizations can improve the chances that their websites will appear at the top of search results for relevant queries.

SEO is an important tool for businesses and organizations because it helps to increase the online presence and reach of their websites.

By ranking well on search engines, businesses and organizations can attract more qualified traffic to their websites, which can lead to increased sales, leads, and revenue.

In addition to its practical benefits, SEO also has the potential to build trust and credibility with customers. When a website ranks well on search engines, it can be seen as a sign of expertise and authority in its industry.

This can be especially important for small businesses or organizations that may not have the same level of name recognition as larger, more established companies.

Overall, SEO is a powerful tool for businesses and organizations that want to increase their online visibility and reach, and to establish themselves as leaders in their respective industries.